Which of the Following Is True of Buttons

question 43

Multiple Choice

Which of the following is true of buttons?

• A) They are more expensive than banners.
• B) They are the most common unit of Web advertising.
• C) They typically refer to a variety of ads that play between pages on a Web site.
• D) They are not typically linked to the advertiser's landing page.
• E) They take up lesser space than banners.

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Definitions:

Non-Interest-Bearing Note

A financial instrument or loan that does not accrue interest over time, requiring the borrower to repay only the principal amount.

U.S. Dollar Equivalent

The U.S. Dollar Equivalent is the amount of foreign currency expressed in terms of the value of the United States dollar, based on the current exchange rate.

Put Option

A financial instrument that gives the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified time.

Fair Value Hedge

A risk management strategy that uses financial instruments to mitigate the risk of changes in the fair value of an asset or liability.