OpenReader

question 13

Multiple Choice

OpenReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members.It asks satisfied customers to invite their friends to join and rewards them when their friends join.This is an example of:

• A) viral marketing.
• B) affiliate marketing.
• C) marquee banner advertising.
• D) behavioral targeting.
• E) sugging.

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Definitions:

Pricing Behavior

The strategies and practices businesses use to set the prices of their products and services, influenced by market demand, competition, cost of production, and other factors.

Oligopolists

Firms or entities operating in an oligopoly market structure, where a few companies dominate the market, often leading to strategic interactions like price setting and product differentiation.

Price Leadership Model

An oligopoly theory describing a market structure where a dominant firm sets prices that other firms in the industry choose to follow, influencing market pricing practices overall.

Advertising

The task or job of creating promotional content for commercial goods or services.