The Cost Per Thousand (CPM)for Each Program Must Be Calculated

question 69

True/False

The cost per thousand (CPM)for each program must be calculated against the size of the target audience,not the whole market.

---

Definitions:

Community Counseling

A form of counseling that focuses on the needs and issues of a community as a whole, offering support and intervention on a broader scale.

Preventative Education

Education aimed at preventing problems before they occur, focusing on equipping individuals with the knowledge and tools they need to avoid potential issues.

Direct Community Services

Constitutes the provision of assistance and resources directly to individuals within a community to meet their needs.

AIDS Awareness/Prevention

Educational efforts focused on increasing understanding of HIV/AIDS and promoting behaviors to prevent the spread of the virus.