Which of the Following Is True of Radio Programming

question 39

Multiple Choice

Which of the following is true of radio programming?

• A) FM radio has poor sound fidelity, more commercial interruptions, and less varied programming.
• B) Radio is a passive medium, unlike television that actively involves viewers.
• C) When buying radio time, advertisers usually buy the station's format, not its programs.
• D) The larger the audience, the lesser a radio station can charge for commercial time.
• E) Radio is a medium that is not available out of doors.

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Definitions:

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A French sociologist, philosopher, and cultural theorist known for his analysis of media, simulation, and hyperreality.