Which of the Following Is a Disadvantage of Radio Advertising

question 76

Multiple Choice

Which of the following is a disadvantage of radio advertising?

• A) It has a high cost of production.
• B) It cannot build a large audience quickly.
• C) It is a mass medium; it does not have selectivity.
• D) It suffers from a lack of timeliness.
• E) It cannot be used to sell a product that must be seen to be understood.

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Definitions:

Strategies

Plans or methods devised to achieve a specific goal or solve a problem.

Reticular Activation System

A network of neurons located in the brainstem that regulates wakefulness and sleep-wake transitions.

Basic Tendency

An inherent inclination or predisposition of an individual's personality that remains relatively stable over time, irrespective of external factors.

Temperament

Biologically based tendency to feel or act in certain ways.