Which of the Following Is a Disadvantage of Magazine Advertising

question 12

Multiple Choice

Which of the following is a disadvantage of magazine advertising?

• A) It lacks flexibility in readership and advertising.
• B) It lacks immediacy that advertisers can get with newspapers or radio.
• C) It lacks authority and believability that enhances the commercial message.
• D) It lacks the permanence that gives a reader time to appraise ads in detail.
• E) It is unable to lend prestige to the products being advertised.

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