The Text Type Used in Advertising Is Large and Heavy

question 61

True/False

The text type used in advertising is large and heavy and is employed for headlines,subheads,logos,and addresses,and for emphasis.

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Definitions:

Highly Salient

Something that stands out conspicuously or is most noticeable in a particular context.

Primacy Effect

The inclination to recall information more effectively when it's introduced initially than when it comes later.

Upward Counterfactuals

Hypothetical scenarios that individuals imagine which are better than what actually happened, often used in reflecting on past events.

Downward Counterfactual

Thinking about how a situation could have been worse, often leading to feelings of relief or contentment.