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Unlike print ads,broadcast commercials do not use a format or layout.
Q21: Which of the following is true of
Q22: _ refers to the total number of
Q27: In the IMC approach, message tactics come
Q31: Which of the following is the next
Q45: _ measure(s) the audience as a percentage
Q51: The percentage of the U.S. population able
Q60: Which of the following is true of
Q77: Which of the following colors conveys sophistication
Q81: A(n) _ declares what the marketer wants
Q99: Cable networks tend to reach masses of