Which of the Following Is True of the Design Element

question 50

Multiple Choice

Which of the following is true of the design element of an ad with a high recall?

• A) The total headline area should always fill 70 percent of the total ad space.
• B) Body copy should be minimized if the ad is selling high-involvement products.
• C) Company signatures should occupy more than 40 percent of the total ad area.
• D) The logo of the company should be included to let readers know who placed the ad.
• E) The ad should give equal amounts of space to every design element.

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Definitions:

Denial

A psychological defense mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality.

Isolation

The experience of being separated from others, which can be physical or emotional, and impact mental health.

Adjustment

The process of adapting or becoming better suited to a new condition or environment.

Inevitable Decline

The unavoidable decrease or deterioration in capability or condition over time.