A _____ Copy Style Sets Up a Situation and Then

question 61

Multiple Choice

A _____ copy style sets up a situation and then resolves it at the last minute by having the product or service come to the rescue.

• A) narrative
• B) institutional
• C) picture-caption
• D) device
• E) straight-sell

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Definitions:

Regulation S-K

A SEC regulation that outlines reporting requirements for various SEC filings used by public companies.

SEC

The Securities and Exchange Commission, a U.S. federal agency responsible for enforcing federal securities laws and regulating the securities industry.

Purpose

The purpose behind the creation or existence of something.

Securities Act of 1933

A U.S. law enacted to protect investors from fraudulent and misleading practices in the securities markets.