Which of the Following Guidelines Should Be Followed to Ensure

question 40

Multiple Choice

Which of the following guidelines should be followed to ensure television commercials are effective?

• A) Focus on building a complex commercial with non-descriptive language.
• B) Concentrate solely on the opening of the ad.
• C) Create an attention-getting opening.
• D) Ensure demonstrations are based on fantasy to create an impact.
• E) Use a variety of camera tricks and hype to present the ad.

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Definitions:

LMX

Leader-Member Exchange, a theory highlighting the dyadic relationship quality between leaders and followers.

In-group Formation

The process of creating a closely knit group, distinguished by members' identification with one another based on shared interests or goals.

Dyadic Relationship

A relationship between two entities, often emphasizing the direct and significant interaction between them, such as in a two-person team or partnership.

Leader Behavior

The actions and decisions taken by a leader, influencing the group's performance and culture, including how they motivate, guide, and support their followers.