Who Is Ultimately Responsible for the Form the Final Advertising

question 27

Multiple Choice

Who is ultimately responsible for the form the final advertising message takes?

• A) The art director
• B) The creative director
• C) The media planner
• D) The graphic engineer
• E) The copywriter

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Definitions:

Rank And File

The ordinary members of an organization, especially a union, as compared to its leadership.

Union Members

Individuals who have joined a union to benefit from collective bargaining and other protections and support the union provides.

Shift Premiums

Additional pay granted to employees who work less desirable hours, such as night shifts, weekends, or holidays.

Profit Sharing

A business practice where employees receive a share of the company's profits, in addition to their regular salary.