Which of the Following Is a Dimension of a Great

question 71

Multiple Choice

Which of the following is a dimension of a great advertisement?

• A) Sensory appeal
• B) Audience impact
• C) Gross impressions
• D) Informational motive
• E) Possible exposures

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Definitions:

Abstract Word

A word that represents an idea, quality, or state rather than a concrete object or physical thing.

Overconfidence Influence

The phenomenon where an individual's confidence in their judgments and abilities is higher than the accuracy of those judgments.

Retroactive Interference

The phenomenon where newly learned information interferes with the recall of previously learned information.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, known also as the "I-knew-it-all-along" phenomenon.