The _____ Is a Model That Can Help Convert the Advertising

question 88

Multiple Choice

The _____ is a model that can help convert the advertising strategy and the big idea into the actual physical ad or commercial.

• A) creative brief
• B) mixed-media approach
• C) work plan
• D) product concept
• E) creative pyramid

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Definitions:

Psychological

Pertaining to the mind or mental processes, often related to behavior and cognition.

Sociocultural

Relating to the combined influences of social factors and cultural context on the behavior and attitudes of individuals.

Unresolved

Pertains to a conflict or situation that has not reached a conclusion or resolution.

Hysteria

An outdated medical term formerly used to describe a psychological disorder characterized by extreme emotionality and attention-seeking behaviors.