The Purpose of the Final Step of the Creative Pyramid,____,is

question 79

Multiple Choice

The purpose of the final step of the creative pyramid,____,is to motivate people to do something-send in a coupon,visit a Web site,visit the store-or at least to agree with the advertiser.

• A) conviction
• B) desire
• C) action
• D) credibility
• E) interest

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Definitions:

Ethos

The characteristic spirit, moral values, or guiding beliefs of a person, community, or culture.

Logos

The principle of reason and judgment, often associated with persuasive communication.

Pathos

One of the three modes of persuasion in rhetoric (alongside ethos and logos), appealing to the audience's emotions.

Emotional Intelligence

The ability to recognize, understand, and manage one's own emotions and the emotions of others in a productive and empathetic way.