Advertisers Calculate Frequency as The

question 22

Multiple Choice

Advertisers calculate frequency as the:

• A) average number of times individuals or homes are exposed to a medium.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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Definitions:

Dedicated Infrastructure

Infrastructure exclusively allocated to a single organization or project, focusing on specific operational requirements.

Communication Structure

The framework within a project or organization that outlines the methods and protocols for information exchange among stakeholders.

Existing

Something that currently exists or is present in the current state or condition.

Trust

A firm belief in the reliability, truth, ability, or strength of someone or something.