In Terms of Media Planning,_____ Refers to the Number or Percentage

question 57

Multiple Choice

In terms of media planning,_____ refers to the number or percentage of the audience which receives enough exposures to truly receive the message.

• A) continuity
• B) exposure value
• C) recency planning
• D) effective reach
• E) effective frequency

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Definitions:

Evolutionary Perspective

A theoretical approach in psychology that seeks to explain behavior through the lens of adaptation and natural selection.

Casual Sex

Sexual activity occurring without the expectation of a committed relationship, often seen as physically gratifying without emotional ties.

Exchange Theory

A social psychological theory that explains human behavior in terms of the exchanges between individuals and the rewards or costs associated with those interactions.

Equity Theory

A theory in social psychology asserting that individuals are motivated by a sense of fairness in their interactions, focusing on the balance between inputs and outputs in relationships.