According to Erwin Ephron,for Fast-Moving Consumer Products,the Concept of _____

question 61

Multiple Choice

According to Erwin Ephron,for fast-moving consumer products,the concept of _____ is based on "the idea that most advertising works by influencing the brand choice of consumers who are ready to buy."

• A) recency planning
• B) advertising impression
• C) effective reach
• D) effective frequency
• E) message value

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Definitions:

Inventory Purchase

The acquisition of goods and materials that a company holds for the purpose of resale or production.

Perpetual Inventory System

An accounting method that records inventory purchases and sales in real-time, providing a constant update of inventory levels.

FOB Shipping Point

is a term used in shipping, where the buyer becomes responsible for goods once they are shipped, and must pay for the transport costs.

Credit Memo

A document issued by a seller to a buyer, reducing the amount the buyer owes to the seller under previous transactions, often due to a return or refund.