A(n) _____ Is a Document That Serves as a Guide

question 68

Multiple Choice

A(n) _____ is a document that serves as a guide for the present and future marketing activities of an organization.

• A)marketing mix
• B)mission statement
• C)integrated marketing communications message
• D)marketing plan
• E)product concept A marketing plan is a document that serves as a guide for the present and future marketing activities of an organization.The marketing plan has a profound effect on an organization's IMC.It dictates the role of promotional messages in the marketing mix.

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Definitions:

Injury

Physical harm or damage to the body caused by external force, which may result from accidents, falls, hits, weapons, and other causes.

Marginal Utility

The change in total utility generated by consuming one additional unit of a good or service.

Uncertain Income

Income that is not guaranteed or predictable, often varying significantly over time or depending on specific conditions.

Constant

A value that does not change and remains steady within a specified context.