Which of the Following Is True of the Objectives and Outcomes

question 19

Multiple Choice

Which of the following is true of the objectives and outcomes of DAGMAR,a hierarchical model introduced by Russell Colley?

• A) It specifies the qualities of a good objective.
• B) Conviction refers to purchasing and using a brand.
• C) Comprehension refers to knowing that a brand exists.
• D) Awareness refers to knowing about a brand's benefits or attributes.
• E) It emphasizes sales-target objectives.

---

Definitions:

Cognitive

Pertaining to mental processes such as thinking, reasoning, memory, and problem-solving.

Existential Therapies

A group of psychotherapies that focus on individual freedom, choice, and responsibility, encouraging self-exploration and finding meaning.

Failure Identity

The self-perception that one has the identity of a failure, often resulting from repeated setbacks or criticism.

Feelings of Worthlessness

Deeply negative self-evaluations that can be a symptom of depression, characterized by a profound sense of inadequacy and insignificance.