Which of the Following Is True of Finding Tactics in a Bottom-Up

question 23

Multiple Choice

Which of the following is true of finding tactics in a bottom-up marketing plan?

• A) Companies should find two or three tactics to exploit instead of a single tactic.
• B) Managers of large companies are more likely than those in small companies to discover good tactics.
• C) The artful combination of tactic and strategy creates a position in the consumer's mind.
• D) Tactics refer to the place a brand occupies competitively in the minds of consumers.
• E) A large company cannot profit from bottom-up marketing because they cannot find a unique tactic.

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Definitions:

Public Official

An individual holding a position of authority in government, responsible for making and implementing public decisions.

Private Interest

Individual or small group interests that are personal rather than public or communal.

Bribery

The practice of offering, giving, receiving, or soliciting something of value as a means of influencing the actions of an individual holding a public or legal duty.

Bribe

An illegal payment or gift given with the intent to influence the actions or decisions of the recipient, often in a way that is unethical or corrupt.