According to Wang and Schultz's IMC Planning Model,which of the Following

question 86

Multiple Choice

According to Wang and Schultz's IMC planning model,which of the following steps should be taken immediately after a marketer identifies what brand contacts and changes in attitude are required to support the consumer's continuance or change of purchase behavior?

• A) Segmenting customers and prospects in the database by a measurable purchase behavior
• B) Setting communications objectives and strategies for reaching the consumer and influencing his or her attitudes, beliefs, and purchase behavior
• C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
• D) Finding the best time, place, and situation to build and maintain relationships
• E) Setting marketing objectives based on analysis of customer information

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Definitions:

Vulnerable

Susceptible to physical or emotional harm or attack due to being in a position of less power or having fewer defenses.

Disclosure

The act of making new or confidential information known, which can relate to personal, financial, or legal matters.

Bad Manners

Inappropriate, rude, or impolite behaviors in social settings.

Talking Back

Responding defiantly or argumentatively, often considered disrespectful, especially in contexts of authority.