In Terms of the IMC Plan,which of the Following Is

question 68

Multiple Choice

In terms of the IMC plan,which of the following is true of the process of setting objectives?

• A) Objectives should be specific, realistic, and measurable.
• B) Sales goals are advertising objectives, not marketing objectives.
• C) IMC objectives should always be related to profit goals.
• D) It is advisable to assign IMC the complete responsibility for meeting sales goals.
• E) The IMC plan merely restates the sales objectives present in the marketing plan.

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Definitions:

Creep

The slow, continuous, gradual movement of soil, earth, or rock down a slope due to gravity.

Elevate

To elevate means to raise something to a higher position or level, physically or metaphorically.

Friction

A force that opposes the movement of two surfaces that are in contact with each other.

Adaptation

The process by which organisms adjust to their environment in order to survive and reproduce, including changes in structure, function, or behavior.