Which of the Following Principles Regarding the Relationship of IMC

question 44

Multiple Choice

Which of the following principles regarding the relationship of IMC to sales and profits is true?

• A) In consumer goods marketing, increases in market share are closely related to decreases in the marketing budget.
• B) Sales normally decrease with additional advertising because consumers are turned off by the information overload.
• C) Sales response to advertising may build over time, but the durability of advertising is brief, so a consistent investment is important.
• D) Sales will not occur if there is no advertising.
• E) Advertising expenditures above certain minimum levels have no effect on sales.

---

Definitions:

Workplace Productivity

The efficiency with which employees complete tasks and responsibilities within their work environment, contributing to the overall productivity of the organization.

Unionization Effects

The impact that the process of organizing workers into unions can have on labor practices, wages, work conditions, and business operations.

Job Satisfaction

relates to the level of fulfillment, contentment, or happiness that an individual derives from their job, often influencing productivity and loyalty.

Unionized Workers

Workers who are part of a labor organization that acts on their behalf in bargaining sessions with employers.