In the Marketing Research Process,what Should a Company Do Immediately

question 68

Multiple Choice

In the marketing research process,what should a company do immediately after analyzing the situation and defining the problem?

• A) The company should use informal research to learn more about the market, the competition, and the business environment.
• B) The company should identify exactly who the customers are and clarify their perceptions of the company.
• C) The company should interpret and report the data obtained.
• D) The company should conduct quantitative research to get hard numbers about specific marketing situations.
• E) The company should establish a dedicated research department.

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Definitions:

ORVIS

An assessment tool designed to evaluate individual values, interests, and preferences in work settings to guide career decision-making.

Holland RIASEC Scale

A theory and tool used in career counseling to match individuals' preferences with compatible occupational environments, categorized into Realistic, Investigative, Artistic, Social, Enterprising, and Conventional types.

Career Types

Various classifications of occupations based on common characteristics, such as industry, skill set, and interests.

Organizational Citizenship Behavior

Voluntary employee behaviors that contribute to the overall effectiveness of the organization but are not directly recognized by the formal reward system.