Which of the Following Is True of Conducting Marketing Research

question 31

Multiple Choice

Which of the following is true of conducting marketing research in foreign countries?

• A) Researchers should use English when administering questionnaires to local people to avoid translation problems.
• B) Mail surveys and phone interviews work best in foreign countries.
• C) Conducting research overseas is often more expensive than domestic research.
• D) Lead times to begin projects are typically shorter in foreign countries due to less stringent rules.
• E) The structure of focus groups and the number of participants remains the same in the foreign country in order to standardize the results.

---

Definitions:

FIFO

First-In, First-Out, an inventory valuation method where goods purchased or produced first are sold, used, or disposed of first.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, ending with the net income or loss for the period.

Holding Gain

The increase in value of an asset held over a period, not realized until the asset is sold.

LIFO

An inventory valuation method, "Last In, First Out," where the most recently produced or acquired items are recorded as sold first.