Which of the Following Is the First Step of the Market

question 81

Multiple Choice

Which of the following is the first step of the market segmentation process?

• A) To conduct advertising research to determine consumers' reactions to various ad campaigns
• B) To identify groups of people with certain shared needs
• C) To aggregate groups of people or organizations into larger market segments
• D) To develop place, time, and possession utility
• E) To determine which personal influences will have an appropriate effect on consumers

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