Which of the Following Is True of Mental Files

question 63

Multiple Choice

Which of the following is true of mental files?

• A)Memory is not affected by a person's biases.
• B)Its is important that advertisers understand what is in the consumer's mental files.
• C)Memory is an unlimited resource.
• D)Advertisers cannot modify consumers' mental files.
• E)Information in mental files is stored randomly.

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Definitions:

Concepts

Abstract ideas or mental symbols that represent phenomena or objects, used to understand and communicate about the world.

Variables

Quantifiable or qualifiable characteristics, factors, or conditions that can vary or change within a study or evaluation.

Research Design

The framework or strategy adopted in a study to integrate different components of the research in a coherent and logical way, thus ensuring effectively addressing the research question.

Indicators

Statistical measures that are used to gauge current conditions or to forecast financial or economic trends.