Advertising Is Organized Around Four Distinct Groups

question 41

Multiple Choice

Advertising is organized around four distinct groups.The _____ group includes the photographers,the illustrators,video production houses,and digital service bureaus.

• A) encoders
• B) support staff
• C) account personnel
• D) suppliers
• E) creators

---

Definitions:

Double Unilineal Descent

A system of lineage where individuals belong to both their father's and their mother's descent groups, incorporating elements of both patrilineal and matrilineal descent.

Bilateral Descent

A system of family lineage in which the relatives on both the mother's and the father's sides are considered equally important.

Clans

A clan represents a group of people united by actual or perceived kinship and descent, commonly sharing a common ancestor and often associating with a specific region or territory.

Genealogical Depth

Refers to the number of generations traced back in a family or kinship group, indicating the extent of ancestral lineage.