Local Advertisers and National Advertisers Differ in Terms Of

question 96

Multiple Choice

Local advertisers and national advertisers differ in terms of:

• A) credibility, autonomy, and sources.
• B) ad penetration, autonomy, and promotional strategies.
• C) focus, time orientation, and resources.
• D) focus, promotional themes, and advertising vehicles.
• E) credibility, relationships, and focus.

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Definitions:

Mutual

Pertaining to a shared feeling, relationship, or responsibility between two or more parties.

Exchange

The act of giving one thing and receiving another in return.

Exchange Relationships

Interpersonal connections based on reciprocal exchange of benefits or favors.

Societal Progress

The development and improvement of society in terms of economic, social, cultural, or technological aspects.