Examlex
The National Advertising Division (NAD) of the National Advertising Review Council (NARC) :
Active Voice
A grammatical voice wherein the subject of the sentence performs the action expressed by the verb, leading to clear and direct expressions.
Passive Voice
A grammatical voice in which the subject is the recipient of an action rather than the performer, often used to emphasize the action or the object of an action.
Sentence Length
The number of words or characters contained in a sentence, affecting readability and style.
Sentence Structure
The way words and phrases are arranged to create well-formed sentences in a language.
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