Which of the Following Has Become the New Marketing Imperative

question 45

Multiple Choice

Which of the following has become the new marketing imperative for the 21^st century?

• A)Diversification
• B)Divestment
• C)Customer relationship
• D)Direct selling
• E)Demarketing

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Definitions:

Positive External Benefits

benefits that result from a product or service's use that affect someone other than the direct buyer or seller, often leading to social gains.

Optimal Amount

The quantity of a good or service that achieves the best possible balance between costs and benefits.

Pigouvian Tax

A tax levied on activities that generate negative externalities, intended to correct the market outcome by internalizing the external costs.

Socially Optimal Level

The level of production or activity where the social benefits of consuming a good equal the social costs of producing it, often considered ideal from a societal perspective.