An Ad for a Beer Company That Asks Consumers to Enjoy

question 48

Multiple Choice

An ad for a beer company that asks consumers to enjoy beer in moderation and not drink irresponsibly is most likely using _____.

• A) conservation marketing
• B) demarketing
• C) trade advertising
• D) green marketing
• E) relationship marketing

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Definitions:

Below

A term used to indicate a position lower than a specific reference point.

Deficient

Lacking in some essential component or quality, often related to nutrition, elements, or resources.

Abbreviation

A shortened form of a word or phrase.

Path

A track or way worn by foot traffic or formed by animal or human passage.