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Why Was Demarketing Introduced During the Postindustrial Age

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Why was demarketing introduced during the postindustrial age?


Definitions:

Free Sample

A complimentary product or service given to potential customers with the goal of introducing the product and encouraging future purchases.

Need-Payoff Question

A question posed by a salesperson to make a potential buyer consider the positive outcomes or benefits of purchasing a product or service.

SPIN Approach

A sales technique based on asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and propose solutions effectively.

Retail Salesperson

This individual sells goods or services to customers for their personal, nonbusiness use.

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