When an American Fast-Food Chain Entered the Chinese Market in the 1990s,childhood

question 68

Multiple Choice

When an American fast-food chain entered the Chinese market in the 1990s,childhood obesity was threatening to become a major problem in the urban areas.As part of its responsibility for managing its relationships with its customers,the fast-food chain teamed with the Chinese education system and developed a program on nutrition for elementary school students featuring its mascot,Willy the clown.This helped in creating awareness and credibility for the firm at a relatively low cost and is an example of _____.

• A) direct selling
• B) public relations
• C) noncommercial advertising
• D) direct-response advertising
• E) personal selling

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Definitions:

Behaviourally Anchored Rating Scale

A scale that uses specific descriptions of actual behaviours to rate various levels of performance.

Performance Appraisal

The systematic evaluation of employee performance against set objectives, often used as a basis for decisions on promotions, bonuses, and developmental needs.

Actual Behaviours

The observable actions or reactions of individuals or groups in response to their environment or stimuli.

Coaching

A form of training where an experienced employee offers performance advice to a less experienced co-worker.