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According to Nowak and Phelps,what are the four related tactics the IMC approach focuses on?
Toxic Chemicals
Substances that can cause harm to organisms and the environment when released or exposed in significant quantities.
Graphic Warnings
Visual health warnings found on product packaging, aimed at informing consumers of the risks associated with use, often used for cigarettes.
Biologically Magnified
Refers to the process by which the concentration of toxic substances increases in each successive link in the food chain.
Trophic Level
The position an organism occupies in a food chain, determined by its feeding relationships.
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