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What Occurs When a Website Can Know Enough About a Person's

question 62

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


Definitions:

Activities

Actions or tasks performed by individuals or groups, often with a specific objective or purpose in mind.

Unrelated Business Income

Income generated from activities that are not directly related to an organization's primary mission, of particular concern for nonprofits maintaining tax-exempt status.

Forms 990

The IRS forms required to be filed by nonprofit organizations in the United States, providing the public with financial information about the nonprofit's operations.

Sarbanes-Oxley Act

A United States federal law that sets new or expanded requirements for all U.S. public company boards, management, and public accounting firms.

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