Which of the Following Is Not One of the Three

question 55

Multiple Choice

Which of the following is not one of the three phases in the evolution of CRM?

• A) Reporting
• B) Analyzing
• C) Processing
• D) Predicting

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Definitions:

Measurement Error

Nonsampling error that results from the incorrect measurement of the population characteristic of interest.

Big Data

Refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Veracity

The reliability of the data generated.

Wide Data

A data set that has so many variables that simultaneous consideration of all variables is infeasible.