What Is McDonald's Performing When It Asks Its Customers If

question 48

Multiple Choice

What is McDonald's performing when it asks its customers if they would like to super-size their meals?

• A) Campaign management
• B) Cross-selling
• C) Up-selling
• D) Down-selling

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Definitions:

Gross Profit Method

An inventory estimating method that calculates cost of goods sold based on gross profit margin, used for interim financial statements or when inventory is destroyed.

Gross Margin Ratio

A financial metric that indicates the percentage of sales revenue remaining after deducting the cost of goods sold (COGS), used to assess a company's financial health.

Financial Statements

Reports that detail the financial performance of a company, typically including the balance sheet, income statement, and cash flow statement.

LIFO

A method to value inventory that assumes the latest items added to inventory are the first ones used or sold.