What Is a Great Example of Using Cluster Analysis in Business

question 175

Multiple Choice

What is a great example of using cluster analysis in business to create target-marketing strategies?

• A)Google search
• B)First name information
• C)Zip code segmentation
• D)Last name associations

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Definitions:

Brand Performance

Assessment of a brand’s success in the market, including its recognition, preference, and financial returns.

Brand Imagery

The visual elements associated with a brand, including logos, colors, and design, that shape perceptions and emotional associations in consumers' minds.

Consumer Judgments

The evaluations and assessments made by consumers about products or services at the point of decision-making.

Consumer Feelings

Emotional responses from consumers towards a product, service, brand, or marketing message, influencing their buying behavior.