Examlex
Biometrics is the identification of a user based on a physical characteristic, such as a fingerprint, iris, face, voice, or handwriting.
Mere Exposure
A psychological phenomenon where individuals develop a preference for things because they are familiar with them.
Advertising Wearout
The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.
One-Sided Arguments
Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.
Two-Sided Arguments
Persuasive messages that present both positive and negative information about a subject to appear more unbiased and effective.
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