Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Service of Process

The procedure by which a party to a lawsuit gives an appropriate notice of initial legal action to another party (such as a defendant), court, or administrative body to exercise jurisdiction over that person or property.

LLPs

Limited Liability Partnerships, a form of business organization where partners have limited liabilities and it protects each partner from debts against the partnership arising from professional malpractice lawsuits.

Certificate of Authenticity

A document or seal that verifies the authenticity of an item or artwork, usually by the creator or issuing authority.

Foreign LLPs

Limited liability partnerships established in one jurisdiction but registered to do business in another jurisdiction, often with different legal implications.