What Occurs When a Business Sells Directly to the Customer

question 49

Multiple Choice

What occurs when a business sells directly to the customer online and cuts out the middle man?

• A) Intermediaries
• B) Disintermediation
• C) Reintermediation
• D) Cybermediation

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Definitions:

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences through experience or instruction.

Generalization

In operant conditioning, the tendency to make the learned response to a stimulus similar to that for which the response was originally reinforced.

Unconditioned Stimulus

An unconditioned stimulus is a stimulus that naturally triggers a response without the need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.