[Solved] What are costs that make customers reluctant to switch to another product or service? A) Support activities B) Switching costs C) Loyalty rewards D) Value chain activities Behavior: An individual's actions or reactions to stimuli, observable through various means and fundamental to the study of psychology. Modeling: The process of learning behaviors by observing and imitating others. Classical Conditioning: A learning process that occurs when two stimuli are repeatedly presented together, resulting in a conditioned response to a previously neutral stimulus. Voyeurism: The practice of gaining sexual pleasure from observing others when they are naked or engaged in sexual activity.