Your Boss, Kerry Miller, Has Asked You to Analyze the Soft-Drink

question 68

Multiple Choice

Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents a threat of a new entrant in the soft-drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water, fruit juice, coffee.

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Definitions:

Paid Media Options

Advertising opportunities for which companies pay to display their promotional messages on various media platforms.

Tactical Plan

A short-term, detailed blueprint that outlines the specific actions, resources, and timelines needed to achieve short-term objectives that align with an organization's overall strategic plan.

Rules of Engagement

Guidelines or protocols defined by an organization to manage interactions or engagement with customers, stakeholders, or within a community.

Right Channels

The most effective or appropriate platforms, mediums, or methods to communicate a message or distribute a product to the target audience.