______ Requires Using Every Possible Channel and Opportunity to Talk

question 22

Multiple Choice

______ requires using every possible channel and opportunity to talk up and reinforce the vision and required new behaviors.

• A) Generating short-term wins
• B) Establishing a sense of urgency
• C) Creating a guiding coalition
• D) Communicating the change vision
• E) Empowering broad-based action

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Definitions:

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.

Social Role

The part or behavior expected from an individual in a given context by society, based on their position or status.

Pattern of Behavior

A recurrent way of acting or behaving that is characteristic of an individual across different situations.

Group's Expectations

The anticipated standards and behaviors that a group aspires to or believes in.