Realizing That Current Practices Are Inappropriate and That New Behavior

question 93

Multiple Choice

Realizing that current practices are inappropriate and that new behavior must be enacted is a required stage for managing resistance called

• A) Freezing.
• B) Thawing.
• C) Melting.
• D) Solidifying.
• E) Unfreezing.

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Definitions:

Cost Leadership

A strategy businesses use to become the lowest-cost producer in their industry to gain a competitive advantage.

Porter's Generic

Strategies developed by Michael E. Porter that outline three potential strategies for achieving competitive advantage: cost leadership, differentiation, and focus.

Brand Name

The distinctive title that identifies a product or company, differentiating it from competitors in the marketplace.

Competitive Advantage

The favorable position a business gains over its competitors, typically through greater value to customers, lower costs, or both.