Members of the Late Majority Are Late in Adopting Technology

question 84

Multiple Choice

Members of the late majority are late in adopting technology because they

• A) Are skeptical of technological change.
• B) Are not subject to social pressures.
• C) Do not have access to innovations.
• D) Have low self-esteem.
• E) Are the most isolated and conservative in their views.

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Definitions:

Psychographic Segmentation

Segmentation that divides markets using demographics, psychology, and personality traits.

Goods And Services

Physical items (goods) and intangible assistance (services) that fulfill the needs or wants of consumers.

Broad Segmentation Bases

General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.

Measurable

Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.