When You Meet with Employees or Customers and Attend Formal

question 131

Multiple Choice

When you meet with employees or customers and attend formal presentations, you are most likely getting information via

• A) Oral communication.
• B) Informal communication channels.
• C) The grapevine.
• D) Written communication.
• E) Electronic media.

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Definitions:

Inoculation

A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.

Reactance

Brehm’s theory that people try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.

Inoculation Effect

A social psychology theory that suggests exposure to a weakened form of an argument increases later resistance to that argument.

Analogy

A comparison between two things, typically for the purpose of explanation or clarification.