Which of the Following Communication Channels Would You Use If

question 121

Multiple Choice

Which of the following communication channels would you use if you were responsible for announcing to all employees that the annual public transit pass is now available?

• A) Face-to-face.
• B) Telephone.
• C) The grapevine.
• D) E-mail.
• E) Videoconference.

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Definitions:

Agents and Brokers

Intermediaries who facilitate the buying and selling of goods or services for a commission.

Marketing Research

Collecting and evaluating information to support marketing decision making.

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.